Making Informed Decisions with BRAIN

Apr 30, 2024

As a person with ADHD, I'm always on the lookout for ways to strengthen parts of my life that I find difficult or taxing, and I just discovered a short video[1] from The Adulting with ADHD Podcast in which ADHD coach Dusty Chipura[2] described an acronym/mnemonic to help people make informed decisions.

It can be easy when making a decision to be swept away by gut feelings, a charismatic salesperson, or emotional reactions to the decision. Doing anything to slow down the process, even for a few seconds, can help us to make better decisions. Acronyms and mnemonics[3] can be really helpful when you're mentally overtaxed, because it takes an entire idea or process and strips it down to a single word or phrase that we can easily interject where we need it.

The acronym is BRAIN, and stands for Benefits, Risks, Alternatives, Interval, and No.

Term Explanation Discussion
Benefits What are the benefits? The benefits might be obvious if you're excited about the option, but they could be subtle if you're not stoked about it.
Risks What are the risks? Same, but in reverse! Depending on the situation, this is what I'm most likely to forget.
Alternatives Are there alternatives? Sometimes you can get overwhelmed with how perfect a piece of the puzzle is, and lose sight that there is a more boring, but perhaps better solution.
Interval How long do I have to make the decision? Put another way, how long do you have to research the problem? If it's urgent, should you also maybe be wary of a scam (like a phishing email)?
No What happens if I say 'no'? Consider your own tendencies to exaggerate the consequences here. If you're a people-pleaser, are your friends and coworkers actually likely to shun you, or is that all in your head?

Intuitively, the acronym makes sense to me; it covers the areas I tend to overlook for one reason or another while making a decision, and should be short and simple enough to easily inject. I will try to incorporate this into my life, and might follow up later to say how it's going.


  1. ADHD Decision Making Hack - YouTube ↩︎

  2. Vancouver ADHD Coaching | Dusty Chipura ↩︎

  3. Which, according to the Cambridge Dictionary is pronounced with a completely silent 'm,' which I think is a condennable transgression against phonetic spelling. ↩︎